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Gyeongbokgung Palace
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Gyeongbokgung Palace · Read more on K-Atlas
From the blog
Recent stories that touch this topic.
- Nobody pays for this one, and it comes out right every timetvN's Sunny Again Tomorrow ended after 12 episodes, and both leads left a message for viewers before the finale. It is not an advertisement and not a sponsorship — nobody pays for it. Yet in Korean drama this farewell repeats almost like a fixed procedure.
- The brand treats the page as an advertisement; the idol treats it as a résuméATEEZ's Seonghwa took a digital cover for Arena Homme+. A year earlier the printed August cover went to his bandmate San, and it ran in six versions — not because there were six concepts but because there were six watches. One page, two different uses.
- The brand paid for the clothes. The airport paid for the frame.Every brand in an idol airport photo is listed by name. It is sponsorship — 2 to 3 million won per outfit, with the number of wears written into the contract. But the photo only happens if the flight details leak first, and Korea's transport ministry is now studying exactly that leak.
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