Trends

Hallyu in Asia, right now

We pick what local media covered today and add the context behind it.

• 🇰🇷 Korea·July 23, 2026·9 min readNam Joo-hyuk Joins Disney+'s 'Code' for 2027Four leads locked for 'Code', a mystery crime thriller: a lawyer invited into a wish-granting app, the prosecutor chasing him, and a defector hacker.
• 🇰🇷 Korea·July 23, 2026·8 min readAn Embassy for Gumiho: Lee Junho's New tvN DramaThe embassy manages Korea's non-human residents. Lee Junho plays an ambassador who is secretly a dragon; Hong Hwa-yeon, a rookie posted there by mistake.
• 🇰🇷 Korea·July 23, 2026·9 min readTaemin's August 31 Comeback and the [LiMiNaL] TourThe first Korean male soloist to play Coachella returns: 'PHASE 1 : SOFT VIOLENCE' drops 6pm KST on August 31, then a world tour. What both titles signal.