Trends

Hallyu in Asia, right now

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• 🇰🇷 Korea·August 8, 2026·10 min readSM's Q2: 349.6 Billion Won and 13 ComebacksRevenue rose 15.4% but album and streaming revenue fell; concerts were up 23.6% and merch 22.0%. aespa's new tour covers 25 regions, none of them in Asia.
• 🇰🇷 Korea·August 8, 2026·9 min readK-pop Photocards: Why One Card Can Cost $2,000A BTS Jimin card traded at 3 million won. Secondhand trades rose 93% in a year, 830,000 to 1.6 million, with about 610,000 listed on one Korean app alone.
• 🇰🇷 Korea·August 8, 2026·9 min readKorea's Colour Contact Lens Boom: What to CheckHapa Kristin's operator posted 58.8 billion won and a first profit after three losing years — Japan up 45%, the US up 81%. How stage eyes became a market.
• 🇰🇷 Korea·July 23, 2026·9 min readNam Joo-hyuk Joins Disney+'s 'Code' for 2027Four leads locked for 'Code', a mystery crime thriller: a lawyer invited into a wish-granting app, the prosecutor chasing him, and a defector hacker.
• 🇰🇷 Korea·July 23, 2026·8 min readAn Embassy for Gumiho: Lee Junho's New tvN DramaThe embassy manages Korea's non-human residents. Lee Junho plays an ambassador who is secretly a dragon; Hong Hwa-yeon, a rookie posted there by mistake.
• 🇰🇷 Korea·July 23, 2026·9 min readTaemin's August 31 Comeback and the [LiMiNaL] TourThe first Korean male soloist to play Coachella returns: 'PHASE 1 : SOFT VIOLENCE' drops 6pm KST on August 31, then a world tour. What both titles signal.