Trends

Hallyu in Asia, right now

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• 🇰🇷 Korea·August 3, 2026·4 min readWhat Is a Homma? Inside K-pop's Fansite EconomyMost high-res idol photos come from fans, not agencies. What a slogan towel and 500 photobooks earn, and three unsolved problems: rights, tax, privacy.
• 🇰🇷 Korea·August 3, 2026·5 min readNaver Map vs Google Maps: Which Works in Korea?Korea's culture ministry surveyed 1,232 foreign visitors: Naver Map first at 27.8%, Papago 9.9%, Google Maps 6.3% — and a 30.2% dissatisfaction rate.
• 🇰🇷 Korea·August 3, 2026·5 min readDaiso Korea Beauty — What to Buy Under 5,000 WonBeauty brands at Daiso went from 7 in 2022 to over 160 in February 2026, products from 120 to 1,700 — all 5,000 won or less. What to check before buying.
• 🇰🇷 Korea·August 3, 2026·10 min read8 K-Dramas Start in August 2026 — All Air TimesChannel, start time and release model for all eight in one table. Two Netflix titles drop in full at 4pm KST; the other six scatter across five channels.
• 🇰🇷 Korea·August 2, 2026·4 min readNam Joo-hyuk Joins Disney+'s 'Code' for 2027Four leads locked for 'Code', a mystery crime thriller: a lawyer invited into a wish-granting app, the prosecutor chasing him, and a defector hacker.
• 🇰🇷 Korea·August 2, 2026·4 min readAn Embassy for Gumiho: Lee Junho's New tvN DramaThe embassy manages Korea's non-human residents. Lee Junho plays an ambassador who is secretly a dragon; Hong Hwa-yeon, a rookie posted there by mistake.